TORONTO, ON, - The volunteer organizers of this year's Scotiabank Toronto Caribbean Carnival/Yorkgate Mall Junior Carnival Parade will be staging a media launch at the Yorkgate Mall (Jane/Finch). 3+ Children in costumes, Politicians, Sponsors and Mas Bands will be at the Media Launch to update the media:

Reasons for anticipated increase in attendance
TTC Bus Route changes on Parade Day
Scholarships for students in the Jane / Finch neighbourhood
Children from two Mas Camps will model costumes (all have signed photo/video releases)
Live Entertainment
11.30 am to 1.30 pm

The true reggae connoisseur and enthusiast will remember with great joy the famous Studio One sound that produced the beginnings of reggae back in the late 1960's. Those music lovers were the ones swaying, listening and dancing to the sounds of "The Cables" back in the day. With their phenomenal sound "The Cables" can boast timeless wonders like "Baby Why", "What Kind of World" and "No More Heartache". These great songs still grace the sound systems today, in 2011, at reggae sessions worldwide.

Kingston, Jamaica – LIME has taken the ‘E’ or entertainment element of their brand to another level by partnering with the Caribbean’s first globally syndicated television series to showcase Jamaican talents and culture to over 22 million viewers through a programme called In The Dance.

The new 13-week season will hit television screens starting July 1 on local broadcast partner TVJ, and viewers are promised an exciting show each week. Speaking at the June 16th launch at the Quad Night Club in Kingston, LIME Jamaica’s Marketing Commander Stephen Pryce said, “Dance is in our genetic makeup. It’s a part of our heritage which helps to define us as a people both locally and internationally. Our support of In The Dance once again demonstrates LIME’s longstanding commitment to culture as we seek more ways to integrate LIME further in the everyday life of our people.”

Well known choreographer and featured dancer Kerry Ann Henry in commending LIME said the talent of Jamaica dancers is often overlooked and the format of the show provides excellent exposure locally and across the globe for Jamaican dancers while creating a forum for their individual expression. One key element of the show is the ‘Street Crews’ segment which shines the spotlight on individual dance crews and showcases how it really happens in the dancehall”.

Each episode of In The Dance will feature six key elements including music juggling by disc jockeys, performances by top artistes, highlights of solo dancers, a dance crew contest and a trip to a popular Jamaican tourist spot.